The Art of Professional Sales

My latest book is a departure from the fast paced action adventure novels I consider my stock in trade. The Art of Professional Sales is the book I wish I had read when I started my professional sales career.I DECIDED TO WRITE A SALES TRAINING BOOK because I saw that the art of sales was disappearing from most business models. I am not referring to the pursuit of sales numbers. Every business owner and entrepreneur gives lip service to the importance of sales. To each of these leaders in industry, sales has become a statistical event only. Businesses nowadays seem to relegate their sales numbers to the same circumstance of chance they assign outside production activities to the weather.I see the art of professional selling abandoned by so many. Most sellers, and buyers, consider traditional sales an antiquated practice which no longer works. In the modern age of an informed customer base, and the emergence of compassionate business ownership, sales is considered a discourtesy. Today c…

COVID 19 = Death? Who is Doing the Math?

Please think critically. Question the Math
I am learning that America is populated by people who lack basic math skills. Combine that with a preponderance of people with no desire to think critically and you have COVID 19 = Death. June 26, 2020 Austin, TX - Austin Mayor Steve Adler (Addled) is in full panic mode now that the doom and gloom medical authorities have announced that not only are we in a second wave of the virus, it is worse than they had anticipated. He is closing the bars and rolling back restaurants to a 50% capacity. This spells doom for Austin businesses.
Austin is only one city of the hundreds who are led by politicians with more than their fair share of ignorance, and the knack for acting spontaneously upon inaccurate information.
When the COVID 19 virus became synonymous with death, it handed down a verdict of death to the US economy. Whether you call it the Wuhan Virus, Corona Virus, or COVID 19 virus, it has yet to kill anyone. Many with the virus have succumbed…

LA Comic Keith Reza Interviews Craig Rainey


Self-Publishing in a World of Books: Cover Art

This article is the first in an 11-part series on self-publishing.
The unprecedented access to self-publishing has done more to distance the typical start-up writer from his or her dream of being a successful author than any barriers erected by traditional publishing house resources.
If you have a dream of writing a single book, or launching your career as a prolific author, you will have decisions to make. Make no mistake, the publishing part of your writing career will overshadow the creation of artistic prose. I learned this the hard way.
“There was no interest in my book at all”
In 2018 I published Massacre at Agua Caliente - A Western Tragedy. I designed the cover in Photoshop and Draw Perfect. I built the novel’s content in Word, creating my own format. Using CreateSpace, Amazon's old book creator process, my book was easy to bring to market. Like many of you, I thought the market would take care of the rest.  I was wrong.
There was no interest in my book at all. Even my frien…

Bert's Tale of Booze - a Short Story by Craig Rainey

Bert’s Tale of Booze  Excerpted from the novel Stolen Valor, A Carson Brand Novel. Bert is Carson Brand's best friend. He is known for his telling of the following tale during Rennaisance Festivals.
A grey sky hovered low upon the wet roofs and bundled masses heaving along the streets of the village. Cloaks clung tightly around chilled shoulders. Peace tied swords weighed heavily, ankle bells tinkled with each step, and ponderous chain mail shifted and tinkled with their haste. The scarred double doors of the great hall resisted the large crowd entering to receive a small amount of warmth and a large amount of ale or Meade.

At the center of the roiling throng stood a large bearded man in stiff leathers, broad gauntlets and grieves. His arms spread dramatically as his deep voice boomed. All present knew of him and his tale. No matter the frequency of the telling, his ode was welcomed as a mainstay of the festival.
“Settle in with me now.Join me in a moment which will come only on…

Short Story: As Much Fun as a Barrel of Monkeys, by Craig Rainey

Short Story: As Much Fun as a Barrel of Monkeys  by Craig Rainey

He gained consciousness in the familiar confines of his apartment. He knew it was his apartment only because he could see the banister to his bedroom loft and the burgundy accent wall above him. But that was where the familiarity ended. He pulled himself to his feet.


He played gingerly at the tender spot on the top of his head: a spot covered by hair, matted with dried blood - apparently his own. Because opening his eyes caused him pain, he squinted through narrowly separated eyelids at his surroundings. He groaned at the sight of one of his home theater speakers poking out of the screen of his 72” 4k television. His green leather sofa, loveseat, and lounger were in turn, toppled, ripped and...

"What the hell is that?" he muttered, spitting out small strands of hair…or fur.

As he got closer to the sofa, he identified the smeared matter on the leather upholstery as feces. Upon closer inspection, …

Stolen Valor - A Carson Brand Novel by Craig Rainey

Craig Rainey published Stolen Valor - A Carson Brand Novel(Craig Rainey Publishing) in the Summer of 2019. The first in the Carson Brand Series, the story introduces a new action-adventure character and a gripping plot.
Carson Brand Embodies the Hero in Everyone    My second novel was an easier project than Massacre at   Agua Caliente - A Western Tragedy (Craig Rainey Publishing 2018) where the script determined much of the storyline in the western, I had free reign over the structure and the content of my new novel.
I have always read spy novels. The most formative was The Destroyer Series by Richard Sapir and Warren Murphy. Later I enjoyed the Bourne series, Jack Ryan,  and most recently Jack Reacher. The common theme I grew to dislike was the characterization of the protagonists when they weren't performing heroic feats or saving the day was their social lives.

Jack Ryan always featured a particular type of woman. She was inevitably a doctor or a career businesswoman. I felt Cl…

Massacre at Agua Caliente - A Western Tragedy

Craig Rainey Published his first western novel in the Spring of 2018. Massacre at Agua Caliente - A Western Tragedy (Craig Rainey Publishing) is based upon the award-winning screenplay of the same title. The Book Came from Craig Rainey's Roots San Angelo, Texas was not much different in the ’60s, when I grew up there than it was in the late 1800’s and the early years of the twentieth century when my ancestors settled in the region. The car had replaced horse and buggy and we had a TV in every house with at least 3 stations available. But all one had to do was step outside, and the waning remnants of a passing era were easily recognizable in the fast-moving clouds and the warm acrid dust in the ever-present winds.

“Angelo”, as it was called by the natives, moved at its own pace. That pace was slow but not plodding. The hot days were oppressive, but you got used to it. Country wisdom was known simply as wisdom. Anyone without a west Texas drawl was a yankee, even if he was from onl…